lingerie brand, inaugurated its first flagship store in New Delhi at
Connaught Place today. Mr. Thorsten Allenstein, Managing Director,
Triumph International (India and Sri Lanka) inaugurated the store
which is Triumph's third full fledged stand alone store in India. The
Triumph store stocks an exciting range of over 150 internationally
available styles. Known for its fit and quality, Triumph lingerie had
already captured the imagination of the urban Indian woman. Inspired
by its success through multi-brand outlets, Triumph felt the time was
ripe to introduce its valuable customers in India to its wide variety
of international styles. Indian women got the initial taste of the
world-class 'lingerie buying experience' through its recently launched
first standalone, flagship store in Mumbai. Ahmedabad was the next
city to get a Triumph standalone store and now here in Delhi Triumph
is all set to take lingerie buying to the next level for the
discerning Delhi elite with its new store.
The uber chic Triumph store spread over an area of almost 2000sqaure
feet, including the ground and mezzanine floor, is a statement in
international styling. It is not just the first Triumph standalone
store in Delhi, but in fact the first of its kind in Connaught Place.
The store is modeled on the lines of other Triumph international
stores across the globe. Done in white with red accents it exudes
warmth with its appealing European style wooden flooring. As soon as
you step into the store, its peaceful ambience engulfs you promising a
leisurely browsing experience. The store will showcase international
styles of Triumph including the sloggi range. With so many styles to
choose from, the store promises an exciting lingerie buying experience
for every category of Delhi's woman shoppers. To further enrich this
experience, Triumph has specially trained its all-woman staff at par
with international standards to give individual attention to customers
depending on their varying needs. The staff will help them select the
right fit and style from the vast range of Triumph's international
designs available for the first time in India through their standalone
stores.
Speaking on the occasion Mr. Thorsten Allenstein, Managing Director,
Triumph International (India and Sri Lanka), remarked, "After the
launch of Triumph's exclusive stores in Mumbai and Gujarat, we are
pleased to inaugurate our flagship store in the national capital. This
is our third stand alone store in India and through this retail
expansion we are now firmly entrenched in the Indian Lingerie market.
The Indian women specially the cosmopolitan crowd with their exposure
and experience of international brands have already been enjoying our
exclusive styles and perfect fits through various retail stores. Due
to our 100 years of experience and success, we are in a lucky position
to offer any bra from first to last, that a woman would wear. This
stand alone store in Connaught Place will only widen the Triumph
range, stocking many Triumph styles that were not available here
earlier."
In line with this marketing strategy for India, Triumph has already
set up a state of art technology plant in Tamil Nadu. Triumph is keen
on expanding its retail footprints in India by setting up its flagship
stores. Apart from the three standalone stores already set up in
metros, Triumph is looking at reaching its customer through opening
more stores in Tier I and Tier II cities also. Triumph has already
marked its presence in India through 700 'points of purchase' in
multi-branded stores across 60 cities in the country. About 95% of the
lingerie industry in India is unorganized and Triumph has a 34% share
in the organized lingerie industry. This gives Triumph a vast
opportunity to further tap the market and expand its base in India.
About Triumph International
Triumph International is one of the world's largest underwear
manufacturers. The company enjoys a presence in over 120 countries
with its core brands Triumph(R), sloggi(R), Valisère(R) and HOM(R).
Triumph employs more than 43,000 people and achieves a turnover of INR
16,000 crores.
TxBT
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