Reliance Digital stores to retail Reva

Reliance Digital, the consumer durables and information technology arm of Reliance Retail, on Wednesday announced its sales tie-up with Reva Electric Car Company (RECC) for retailing its electric cars through Reliance Digital outlets across the country. Reliance Digital will retail Reva through its digital stores in Hyderabad and Delhi NCR in the initial phase. Later, this initiative will be extended to other cities.

Speaking on the occasion, R Chandramouli, president, sales and marketing for RECC, said, "The tie-up offers a synergy as Reva car is a clean, green, technology product that is also plug and use, like the products sold through Reliance Digital stores.

Reva will deliver a greater driving experience, reduce pollution and meet the needs of city driving for people in a cost-effective way."

Ajay Baijal, president and chief executive, Reliance Digital, said "We are extremely buoyant with this tie-up as it will be a unique initiative, a first-of-its-kind, wherein a technology retailer will move beyond its regular frontiers to promote and sell a forward-looking technology in the automotive arena. We at Reliance Digital have always believed in delivering and providing our customers with cutting-edge technology solutions that bring value for today and a better tomorrow."Sale of electric cars at Reliance Digital outlets is an initiative from Reva to look at alternative methods to reach customers apart from the conventional systems.

Reva has successfully implemented internet-based distribution in London to sell its cars, through its distributor 'Going Green'.

Reaching out

Reliance will retail Reva cars through its stores in Hyd and Delhi NCR initially

Reva is looking at alternative methods to reach customers

It has implemented internet-based distribution in London

 

Source: Financial Express