MarketingMarketing Dialogues by Mr. Sanjay Behl - CEO, Raymonds : DMAi Video Mr. Sanjay Behl - CEO, Raymonds, segregates the consumers into Digital Immigrants (Pre 1993 born), Digital Natives (1993-2110 born) and those born post 2110. There has been a dramatic change in the pace of change of technology and its impact on our behavior from 1993 -2010, while Post 2010 has seen a sameness for the last 5 years. People born during this time have seen a wireless world ,which is with a one touch access, higher band width and video data. This generation, he says will come into the consuming class in next 10 to 15 years. Most of human race is lagging the technology and need to rewire the whole process, and move from traditional model to an organisation which offers a single window to the consumer. Tune in for more exclusively at #DMAi Screen |
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