 Sree Vijaykumar | From the Editor's Desk One possible path forward for Snapdeal may come from Infibeam, its lesser-known competitor. An early entrant in the market, Infibeam didn't raise venture financing, and survived as a niche player. While it has maintained a business-to-consumer (B2C) presence that competes with Amazon and Flipkart, it has kept the cost of that operation under control and not tried to match their pricing. Furthermore, it launched BuildaBazaar.com to help other brick-and-mortar retailers launch their online stores. Infibeam later acquired a digital marketing agency to help these retailers with their marketing initiatives. BuildaBazaar's success shows how a small player can survive by finding a niche. More here.
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Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium). | | Should you invest in a relatively new franchise or a long-established brand?There are three fundamental differences for potential franchisees investing in new, lesser-known franchise brands compared to larger household names which serve essentially the same market. In this regard, comparing a new lawnmowing franchise to an established restaurant franchise is pointless, but comparing new versus established restaurant brands (for example) will highlight the importance of these three key differences. Advt: Real Estate InPro HUB Asia's first #open innovation forum for the Real Estate segment in India.Reliance Jio, Amazon, Twitter to Facebook in fray for IPL media rights About 20 companies including Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), WPP's media planning agency GroupM, Yupp TV and Discovery, besides both the broadcasters have bought the bidding document for the media rights of IPL, according to sources close to the sports body BCCI. Indian men's hockey team beat Netherlands 2-1, win series Led by Manpreet Singh, the team last night featured nine players from the junior team, but still, beat an experienced Netherlands squad through goals from Gurjant (4th minute) and Mandeep (51). The final 15 minutes saw India increase their intensity in the attack. Bengali film makers welcome Prasoon Joshi as CBFC chief Pahlaj Nihalini, who had hogged headlines for his controversial decisions, was sacked and replaced with lyrics writer Prasoon Joshi in a surprise announcement on August 11. As Bollywood celebrates the decision, Bengali directors too are happy about the development. |
How your brain decides what is beautiful | Anjan Chatterjee Anjan Chatterjee uses tools from evolutionary psychology and cognitive neuroscience to study one of nature's most captivating concepts: beauty. Learn more about the science behind why certain configurations of line, color and form excite us in this fascinating, deep look inside your brain. |
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