Tuesday, February 13, 2018

February 13, 2018 - Increasingly, there is more overlap between PR and advertising, says Andy Polansky

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk

Trends in the socks industry include sports, health and fashion! Organized players making inroads!
With Indian consumers becoming increasingly aware about feet hygiene and comfort factors, the organised sector in the socks industry is increasingly eating into the unorganized sector's kitty. At present, the organised sector constitutes nearly 15 per cent of the socks business in India while the remaining 85 per cent is unorganized. The socks market in India is estimated to be Rs 5000 crore at present (90 crore pairs in volume). Interestingly, responding to the demands of these new age consumers, branded socks players are coming up with wellness-oriented socks like anti bacterial socks, health socks, anti-diabetic socks and so on. Read More

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Today's TradeBriefs Cartoon

Increasingly, there is more overlap between PR and advertising, says Andy Polansky

Weber Shandwick CEO Andy Polansky on the changing face of public relations

Patanjali effect: Aam panna can get to sit with Tetley and Starbucks

Ramdev's Patanjali Ayurved — a small pharmacy that grew into an FMCG giant in just a decade — has forced even big MNCs to sell desi brands.



Barack Obama Unveils Official Portraits, Jokes About Wife's 'Hotness'
Barack Obama Unveils Official Portraits, Jokes About Wife's 'Hotness'
Former US President Barack Obama joked about his ears and gray hair and praised his wife Michelle Obama's "hotness" at the unveiling of the couple's official portraits at the Smithsonian's National Portrait Gallery on Monday.

Jobs Only To Those Referred By AIADMK Workers, Says Tamil Nadu Minister
Jobs Only To Those Referred By AIADMK Workers, Says Tamil Nadu Minister
In a bizarre promise, Tamil Nadu's School Education Minister KA Sengottaiyan said job opportunities would be given only to those referred by the ruling AIADMK's workers. "You do not have to worry. In future, only those who you point will get job opportunities," the minister told party workers at his hometown Gobichettipalayam, 400 km from Chennai, on Sunday last.



Advt: 7th Global Economic Summit 2018 on Global Value Chains: Accelerating MSME Growth, Development and Sustainability.

Global Economic Summit 2018 will analyse the significance of Global Value Chains (GVCs) and Exports. In this age of globalisation, production and services network have transcended national boundaries and the entire world has become one integrated value chain. Companies across the world increasingly source intermediate goods and services from suppliers and service providers across the nations to gain cost efficiency. This Summit is structured with a view to provide an ideal platform for Indian MSMEs to discuss and explore joint ventures, network with government officials, PSUs, multinational organizations, exporters/ importers, financiers and other stakeholders.

India vs South Africa: Wanderers win a massive confidence booster for us, says Heinrich Klaasen
India vs South Africa: Wanderers win a massive confidence booster for us, says Heinrich Klaasen
Heinrich Klaasen smashed 43 runs in 27 balls to give South Africa a thrilling 5-wicket victory against India at Wanderers in Johannesburg.

Ups and downs are part of career, will find the answer soon, says KL Rahul
Ups and downs are part of career, will find the answer soon, says KL Rahul
KL Rahul had a disappointing Test series against South Africa but will return to the overseas tour during the upcoming T20I series.



Dhanush plays a street magician in Hollywood debut The Extraordinary Journey Of The Fakir, watch teaser
Dhanush plays a street magician in Hollywood debut The Extraordinary Journey Of The Fakir, watch teaser
Dhanush is all set to take his first steps in Hollywood with The Extraordinary Journey Of The Fakir. In the first look of the movie which has been shared by Dhanush on his Twitter handle, we first meet him as a young boy who comes from a very small part of Mumbai.

Rajinikanth's Kaala to hit screens on April 27
Rajinikanth's Kaala to hit screens on April 27
Set in the backdrop of Mumbai, Rajinikanth's Kaala is billed as a gangster drama. The film also boasts of an ensemble cast including Nana Patekar, Huma Qureshi, Samuthirakani and Pankaj Tripathi among others.











Ola's parent company to park Rs 400 crore to boost Foodpanda India logistics
Ola's parent company to park Rs 400 crore to boost Foodpanda India logistics
Foodpanda will strengthen the backend technology which will allow the company and its restaurant partners work seamlessly.

Why is Walmart courting Flipkart the valuation conundrum
Why is Walmart courting Flipkart  the valuation conundrum
Walmart is reportedly trying to court Flipkart for a business alliance. Will increasing Flipkart's valuation by Walmart play cupid between the two this Valentine's season? That's the $20 billion quest...



Record 87.9 million mobile phones shipped to India in Q4 2017: Report
Record 87.9 million mobile phones shipped to India in Q4 2017: Report
Xiaomi led the smartphone segment with 25 per cent share. It was followed by Samsung with 21 per cent share, Lenovo 9 percent, Vivo and Oppo 6 percent each.

Intex Aqua Lions T1 Lite smartphone launched in India, priced at Rs 4449
Intex Aqua Lions T1 Lite smartphone launched in India, priced at Rs 4449
The smartphone features "Matrabhasha" service that enables communication in 21 languages, including Hindi.





Private Equity Fights Over the Most Popular Deal In Town ...

Banks must implement a resolution plan within 180 days where exposure is Rs2,000 crore and above, failing which the NPA account has to be referred to the insolvency and bankruptcy code within 15 days

Omnivore Capital achieves first close of $46 million for its second food and agri fund

Omnivore is targeting a total of $75 million for its second fund and plans to complete the fundraising by August



Mondelez faces India tax demand of up to $245 million

Contesting demand, says American confectionery major

Marico shares rise over 3% on bouses on Q3 results

Marico reported a good quarter. Revenue grew 15 percent while domestic volume growth at 9.3 percent comes in-line with estimates. In an interview with, Saugata Gupta, MD & CEO of Marico spoke about the results and his outlook for the company.





Ola's parent company to park Rs 400 crore to boost Foodpanda ...

Ola acquired Foodpanda India in December with a commitment of infusion of funds to the tune of Rs 1300 crore.

Flipkart Loses Appeal Against Income Tax Panel's $17 Mn Tax Demand

Income Tax panel has refused to stay the $17.2 Mn (INR 110 Cr) tax liability on Flipkart on behalf of the tax assessed for FY15-16.



Flipkart Loses Appeal Against Income Tax Panel's $17 Mn Tax ...
Flipkart Loses Appeal Against Income Tax Panel's $17 Mn Tax ...
Income Tax panel has refused to stay the $17.2 Mn (INR 110 Cr) tax liability on Flipkart on behalf of the tax assessed for FY15-16.

E-capturing markets beyond metros and tier I
E-capturing markets beyond metros and tier I
For e-commerce players, reaching and retaining consumers in tier III and IV markets needs a different strategy apart from robust logistical capabilities.






Flipkart Loses Appeal Against Income Tax Panel's $17 Mn Tax Demand

Income Tax panel has refused to stay the $17.2 Mn (INR 110 Cr) tax liability on Flipkart on behalf of the tax assessed for FY15-16.



Naaptol plans franchise stores in four cities

Four times venture capital funded India's first TV home shopping brand Naaptol plans further expansion through franchisee route this year by setting up stores in Indore, Hyderabad, Ahmedabad and Jaipu

More women finding freedom in franchising

Franchising in South Carolina is expected to employ nearly 138,000 people and have an economic output of $11 billion in 2018, according to data from the International Franchise Association. The forecasts are up 4.4% and 6.8% respectively from 2017. Women are finding their place in the franchise world. Nationally, between 2011 and 2016, female franchise ownership increased by 71% while male ownership is up 26%, according to FranNet, a franchise consulting service that has offices across North America. "Right now, about 30% of our clients in the Carolinas are women," said Mike Hall, FranNet franchise consultant for North Carolina and South Carolina. "Any studies nationwide generally look like what we see." Hall said it comes as no surprise to see the increase in women-owned franchises. "The majority of FranNet clients are mid- to senior-level professionals coming out of the corporate world," he said. "If you look at the last 20 years, women, like men, go up through the corporate world then get laid off, or have reached as high as they will go. "As large companies grow and restructure, jobs may be eliminated. And there are more women in the corporate world, adding to that number," he said. One of those women taking on a franchise is Rebecca Feldman, owner of Two Men and a Truck in Greenville. She got into the franchise business after working in nonprofit fundraising. She said the move was scary at first, but the personal freedom and flexibility she found made it worth it. "Being a business owner gives you some flexibility," she said. "In the franchise world, you have a set system. There's experience and training behind you." Feldman moved from Atlanta 16 years ago to purchase the Two Men and a Truck franchise. "For me, when the kids were little, I was able to structure my schedule. That for me has been a wonderful aspect of owning a business," she said. Since moving to Greenville, Feldman has increased her franchise ownership to operations in Tallahassee, Fla., and Richmond, Chesterfield and Charlottesville, Va. Since Jan. 1 she also added Norfolk and Newport News to her roster of franchises, and in March plans to open one in Beaufort. "It has really taken off for me. This was a good business decision," she said. The opportunity for personal freedom also led Rita Blackwell to the franchise world. She is entering her second season as owner of Mosquito Joe and just moved the business to a new location along S.C. Highway 11 in Campobello. She had been operating it out of her garage. Her business covers all of Spartanburg County and portions of western North Carolina. Also has a contract with Spartanburg County District 1 schools. "The great thing about this is I could still do it at my home and look after my two little children" she said. The new 2,500-square-foot location for her business provides office space and storage space for supplies, as well as something extra. "I have a room set up for the kids in case they need to come with me," Blackwell said. "That alleviates stress for me." She said in this situation she can balance her family and have business success. Being part of a franchise also offers a strong support for business owners, she said. "The Mosquito Joe support system is fantastic. They offer a lot of direction and support, and I can call on other franchises for assistance if necessary." Hall said FranNet has helped women get into all kinds of franchising, including commercial cleaning, staffing and food-related businesses, among others. "Franchising is a way for someone to own a business with a support system," he said. "They are buying into a company that supports them … not going out on their own." Feldman said she loves being a business owner. "I volunteer a lot, and this has allowed me the time to do that," she said. She said anyone who is thinking of opening a business as a franchise should do their homework first. "Then go for it," she said. "I am a firm believer of the franchise world."





More jobs this year? India Skill report pegs 2018 hiring growth at 10-15%

The survey was jointly conducted by HR technology solutions company PeopleStrong, skill assessment firm Wheebox along with Pearson, CII, AICTE, United Nations Development Programme and AIU

Top 5 ways to make the most of a good career run

In these uncertain times, theres no way an employee can rest on past laurels, or stay assured that todays good performance will keep him/her safe in the future as well.



India gets access to strategic Oman port for military use, Chabahar-Gwadar in sight

This is part of India's maritime strategy to counter Chinese influence and activities in the region. This was one of the key takeaways of Prime Minister Narendra Modi's visit to Oman over the last two days.

Airbus conducts first flight test of Skyways commercial parcel delivery drone
Airbus Helicopters has completed the first flight demonstration test of the Skyways unmanned air vehicle at the National University of Singapore (NUS)




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