HRHousing sacks CEO Yadav for misconductIn what could be a first for the burgeoning e-commerce economy, the board of Housing.com, a real estate listing site, has sacked its CEO and co-founder Rahul Yadav for misconduct, marking the end of a rocky three-year-old relationship at one of India's hottest startups. |
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| HR
| HR
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Marketing
| Marketing8 Insights On How Marketing Drives Movie Box Office Sales : Report Movie studios spend an average of $30 million to market the typical PG-13 action film in the U.S. That's a lot of scratch, even for Hollywood's studio royalty. So with marketing often a make-or-break factor for action files, movie marketing executives fret endlessly about where to invest their ad dollars for best results, given a plethora of media channels and choices. So how can movie marketing moguls know what really works and what doesn't in order to spend their money most wisely to drive ticket sales? To uncover some helpful answers, Google and MarketShare activated the latest advanced marketing analytics technology to investigate how television, digital, video, social media, search and other forms of advertising influence box office sales for the summer staple of action films. |
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| Marketing
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